New medias: the Internet and mobile phones

 

133 hours

Management of an Internet based project

Within the framework of their studies, students are offered the opportunity to confront their theoretical knowledge acquired at school with the reality in the field.

Students can actively participate to each step of an internet related music project.

They are asked to draw up structuring plans and to identify key risk factors. They are also involved in the life of a pilot website and its promotion.

 

Services and content for mobile phones

- Ringtones, ringtones for call waiting, downloading services for audio and video clips

- Accessing video services and streaming

- Musical phones, 3G, multifunction devices (Smartphones), connected devices

- Convergences and overlapping developments

- Main commercial offers

- Music and video at the heart of the telecommunication operators’ strategy

 

Digital distribution

- Values attributable to the digital distribution of music

- Winners & losers

- How the digital distribution of music really affects the world of music

- Today music offers an enormous contribution to the development of the worldwide digital economy

- Real indicators to better understand the dematerialization of music & its economy

- Better understand commercial practices, economic models, the different sectors and the actors who benefit from them, notably telecommunications operators

 

Digital audio & video

- Formats

- Technical characteristics & technological evolution

- Measures of protection / DRM and traceability

 

Creating a website

- Domain name, lodging, administration, web editing & copy writing, the basics of htlm language, web design, an introduction to “dynamic and happening” sites.