Economic environments
92 hours
The live performance market
- The main actors, their special features, initiatives & strategies
- Market & consumer facts and figures
- Trends & outlook for evolution in terms of technology, culture & economics
- Consumption: why and how people buy, consumer behavior
- Current issues & sources of information
- The Information technology market
- The main actors, their particularities, initiatives & strategies
- Market & consumer facts and figures
- Trends & outlook for evolution in terms of technology, culture & economics
- Consumption: home equipment, practices, buyer motivations, consumer behavior
- Current issues & sources of information
The consumer electronics market
- The main actors, their particularities, initiatives & strategies
- Market and consumer facts and figures
- Trends and outlook for evolution in terms of technology, culture & economics
- Consumption: home equipment, practices, buyer motivation, consumer behavior
- Current issues and sources of information
The telecommunication market
- The main actors, their particularities, initiatives and strategies
- Market and consumer facts and figures
- Trends and outlook for evolution in terms of technology, culture and economics
- Consumption: home equipment, practices, buyer motivation, consumer behavior
- Current issues & sources of information
The music & video market
- The main actors, their particularities, initiatives & strategies
- Market & consumer facts and figures
- Trends & outlook for evolution in terms of technology, culture and economics
- Consumption: home equipment, practices, buyer motivation, consumer behavior
- Current issues & sources of information
Video games & the interactive entertainment markets
- The main actors in the creation and commercialization of consoles and video games
- Their particularities, initiatives and strategies
- Market figures: total sales, sales, formats and forms / The best sellers
- Producers and distributors of video games and consoles: how they function and their catalogs
- Trends and outlook for evolution in terms of technology, culture and economics
- Consumption: home equipment, practices, buyer motivation, consumer behavior
- Current issues and sources of information
Merchandising & spun off products
- Brand range & development
- The various types of spun off products & manufacturing them
- Forms of merchandizing in use: promotional items, T-shirts, caps, posters, programs, jewels and gadgets
- « Collector items » and products under license
- Organizing the sale of promotional products during a concert
- Trends & outlook for evolution
Music & cinema
- The main trends, styles and tendencies for soundtracks
- The main artists, composers, authors and repertoires
- Relations between the owners and users of music
- Musical forms and their characteristics, the instruments
- The outlook for evolution, discography and bibliography
- Listening and analyzing recordings
- Presentation of the laws and standard applied rules: authors’ rights & soundtracks
- The various types of contractual relations
- Organizing production / Editing and synchronization
- Overview of production and commercialization budgets
- Identification and assessment of projected subsidies & revenues: sales, and secondary uses
- Customs and the best practices of specialists
Music & audiovisual
- The worlds of radio & audiovisual: general public radio stations, theme stations & music only stations, general public TV channels, thematic TV channels and musical TV channels / Classic television broadcasting, cable, satellite and digital channels
- How these companies function
- Relations between the owners & users of music
- Initiatives & strategies for development
- The audiences & programming policies of the main radio stations
- Associative, publicly funded community radio stations and campus radios
- Rotating playlists, miscellaneous classifications
- The main television channels’ audiences and programming policies
- Publicly funded community and college TV channels
- Obligations of the actors involved and the programming of music: authors’ rights, neighboring rights, quotas of French songs and music in broadcasting, laws applicable to the audiovisual sector
- Relations with artists, musicians, record companies: promotion, partnerships and purchasing advertizing space.
- Production and investment in advertising
Music, video & advertizing
- How to be successful in associating music, products & services during the promotion process
- Relations between owners and users of music
- The main suppliers and vendors
- Musical forms and their characteristics, the composers, the performers, the instruments
- The main trends, styles and developments
- Synchronization
- Music in the service of labels & advertisers: listening & analyzing recordings
- Specialized products & specially ordered musical works
- Overview of the laws & the main rules: authors’ rights & advertising
- The various types of contractual relations
- Organizing a production
- How specialists work and their best practices
- Consumer rights associations
Public relations
- Learn how to put information into form: premières, launches, showcases & openings
- Putting together communication tools: press releases and press-books
- Determining the target and transmitting the message
- Enhancing the diffusion of information
- Collecting and preserving achievements: press reviews, articles, interviews / radio, TV and internet broadcasts
- Learn how to analyze the after-effects
Communication
- Techniques and means of promotion
- Strategies to imagine and put into action
- Concerts, radio, press, Internet: how to get known, to be discovered and boost one’s audience
- How to create a « buzz » and at what cost
- Setting up a media plan: identifying and using tools and aids of communication
- How to position your product and status in the market
- Networking and finding opinion leaders
- A few tricks for assuring effective promotion campaigns.
